February 10, 2025
AI for Business: Practical Applications
Demystify AI and discover tangible use cases that deliver immediate value across the business.
- Alan Hogan
- 90-minute session
- hybrid
AdvancedHybridPremium programme
Sales & Commercial Strategy Mastery
Date
Thu, 4 September 2025
Instructor
Ben Killeen
Location
Onsite or virtual
Timezone
Custom schedule
Sales managersCommercial directorsRevenue leaders
Design and scale a commercial engine that aligns strategy, value proposition, pricing, and sales leadership.
About this workshop
Overview
Sales growth demands clarity, discipline, and alignment. This programme equips leaders to build a commercial model that delivers.
Participants knit together positioning, process, pricing, and leadership into a cohesive strategy.
What you will learn
Go-to-market playbooks
Documented frameworks for targeting and lifecycle management.
Pricing design labs
Evaluate subscription, bundling, and tiered models.
Leadership coaching
Develop the cadence and coaching that keeps teams performing.
Why it matters
Why it matters
Busy teams aren’t always effective—strategy ensures effort turns into revenue.
Commercial alignment across sales, marketing, and operations accelerates growth.
Agenda
Align sales with strategy, sharpen value propositions, and engineer revenue models that scale.
The role of strategy
Why sales fails without clear commercial direction.
Go-to-market design
Target the right markets with the right channels.
Value proposition & USP
Craft messaging that resonates with customers.
Pricing & revenue models
Design pricing strategies that maximise margin.
Sales leadership
Pipeline design, coaching, and performance management.
The outcome
- A clear, documented sales and commercial strategy.
- Improved leadership capability within sales teams.
- Aligned go-to-market, pricing, and value proposition.
Instructor
Ben Killeen
Strategy & Commercial Advisory
I've collaborated with many teams before, but this one truly stands out for their clear communication, innovative ideas, and ability to understand our needs from the very beginning.
More Workshops
Promote additional workshops that complement this session so leaders can explore wider capability building.
March 5, 2025
Lean Thinking for Growth
Learn the Lean mindset and tools that remove waste, free capacity, and accelerate profitable growth.
- Ben Killeen
- 2-hour interactive session
- virtual
March 20, 2025
Strategy 2026: Future-Proofing Your Business
Align your leadership team on the trends, priorities, and decisions that will define the next three years.
- Alan Hogan
- Half-day workshop
- hybrid
Bring this workshop to your leadership team
Use this CTA to promote private sessions or bespoke programmes aligned to the organisation’s goals.
